Real Estate Lead Response
ROI Calculator
Enter your brokerage numbers. See exactly how much faster lead response is worth to you per month — and per year.
Your Brokerage Numbers
Industry average: 47 minutes
Annual GCI opportunity with <60-second response
$13K/month · 1.5 extra deals/month
Current (47 min response)
With AI (<60 sec response)
The ROI math
We'll verify these numbers with your actual data. No pitch — just the math.
Methodology
Contact rate estimates are based on published research on lead response time and conversion probability. The 100× conversion multiplier is from MIT Sloan Management Review research on lead follow-up. Contact rate of 67% for sub-60-second response reflects the consistent finding across multiple industry studies. Individual results vary based on lead source quality, market conditions, agent skill, and other factors. This calculator provides an estimate of opportunity, not a guarantee of results.